While You Were Away: Dec 26, 2021

Content marketing is a lot harder these days.

Last year, 65% of Google searches ended without a click.

And social media platforms will ding you for linking out.

The harsh truth? Marketers need to get a lot savvier about their content.

Here's how:

— Amanda Natividad (@amandanat)
4:53 PM • Dec 22, 2021

Yale's most popular class in it's 320 year history:

Psychology and the Good Life.

Here are 7 lessons from the course to help you live a happier life:

— Zain Kahn (@heykahn)
5:15 PM • Dec 21, 2021

Building wealth doesn’t have to all be giant moves.

How you do the small things matters, here's a short list of tech tools that help me grow wealth step by step…

— Codie Sanchez 💥 (@Codie_Sanchez)
2:12 PM • Dec 23, 2021

21 lessons learned in 2021:

— Sahil Bloom (@SahilBloom)
2:59 PM • Dec 18, 2021

2021 has been transformational for me in many ways.

Here are 20 of my biggest reflections and affirmations:

— Joshua Bonhotal (@jbonhotal)
12:27 AM • Dec 24, 2021

The framework Pixar and Disney use to tell compelling stories that keep your eyes glued to the screen 🧵

— Alex Garcia 🔍 (@alexgarcia_atx)
5:37 PM • Dec 19, 2021

Do you hate small talk as much as I do?

Instead of small talk, try talking big. Ask thoughtful questions that invite connection. Lean into vulnerability and share yourself with others.

Here are 7 questions you can ask instead of “what’s new with you?” 🧵⤵️

— Dr. Emily Anhalt (@dremilyanhalt)
4:15 PM • Dec 21, 2021

Why does Red Bull own an F1 team?

Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production).

Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history".

Here’s a breakdown🧵

— Trung Phan 🇨🇦 (@TrungTPhan)
5:08 PM • Dec 23, 2021

In 2021, I abandoned Quora & Medium and started writing consistently on Twitter.

These 10 Twitter threads generated over 10 million impressions and 100k engagements.

Here's why I think they worked 🧵👇

— Nicolas Cole 🚢 (@Nicolascole77)
5:13 PM • Dec 24, 2021

Finalized a divorce, moved states, raised 3 kids, grew a D2C company to a $1m run rate in the first year through community and navigated dating life as a single mom.  

21 things I learned in 2021.

🧵/

— Amanda Goetz (@AmandaMGoetz)
5:10 PM • Dec 22, 2021

Want to exit the rat race in 2022?

Buy a Business for $50k.

Turn it into a $1M a year profit machine.

Let me show you how 👇

— Chris Munn (@chrisxmunn)
1:38 PM • Dec 24, 2021

Want to exit the rat race in 2022?

Buy a Business for $50k.

Turn it into a $1M a year profit machine.

Let me show you how 👇

— Chris Munn (@chrisxmunn)
1:38 PM • Dec 24, 2021

By changing nothing, nothing changes.

Want to change your life in 2022?

Hyper-visual 🧵on 10 Stoic principles that will immediately change your life

- @blakeaburge

👉Read - Save - Share

— Sachin Ramje 🚢 (@SachinRamje)
8:24 PM • Dec 21, 2021